Should I Use a Long or Short Email? It Depends…

June 20, 2016 by Leave a comment

When I set down to read a book, sometimes I like a short book because I don’t have much time to invest and they are more direct and get to the point quicker.

But other times, I’m in the mood to read a longer book. They take me on a ...

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9 Lives of Your Customer Success Story

May 17, 2016 by Leave a comment

Recently, I’ve been spring cleaning my house a little bit every day … it gives me a chance to move around between writing projects.

I only do this once a year because I completely go through everything!

Between wiping down the walls, vacuuming all the corners, and decluttering, I’m able ...

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3 Reasons Why a Case Study is so Effective

April 15, 2016 by Leave a comment

When I was young, I remember going on a camping trip with some friends. One evening, while sitting around the campfire, my best friend’s dad told a great ghost story. I always loved hearing a great ghost story to see if it can make me jump!

Well, this particular dad ...

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Blog to Build a Relationship with Your Reader

March 14, 2016 by Leave a comment

Have you ever been called by a friend you haven’t talked to for a long time? To catch up on events for the past several weeks or months? How long did that conversation last?

My guess … probably at least an hour, or more!

It’s always nice to chat with ...

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8 Vital Elements of a Kickin’ White Paper

February 15, 2016 by Leave a comment

In my previous article, I discussed what a white paper is, its function, typical goals, how it targets a specific sales funnel stage, and why it’s so important. Now, I’ll explain how each one uses a similar structure.

But first, let me touch on why one white paper does not ...

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A White Paper that Hits the Mark

January 16, 2016 by Leave a comment

Have you ever tried to explain how to fix a problem to someone who didn’t realize they had a problem? Or, that there’s a better way to do something instead of the way it’s always been done?

It’s quite a challenge!

As a result, he may look at you confused, ...

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Autoresponder Emails Increase Your Results

December 17, 2015 by Leave a comment

Staying in touch with your family and friends, nowadays, should be an easy task. With the use of computers, cell phones, and portable devices, there’s really no excuse not to communicate with others.

Years ago, before these gadgets were invented, you had to be home in order to call someone ...

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A Successful Landing Page has a Family Structure

November 16, 2015 by Leave a comment

As holidays approach, families tend to try to get together. Whether it’s to share memories or to make memories, it may be the only time everyone can be at the same place at the same time. Of course, pictures are taken … and when you look back at those pictures, ...

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A Landing Page Has a One-Track Mind

October 6, 2015 by Leave a comment

When you see a train pass by, have you ever thought about its ability, or inability, to change directions?

It’s on a one-way track going in one direction. It doesn’t have a steering wheel to alter that direction. All the train can do is move straight ahead, stop, or go ...

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7 Basics of Engaging Online Video Scripts

September 13, 2015 by Leave a comment

Have you ever heard a basketball coach tell a team, “It’s time to go back to the basics”?

Well, I have. And it was a good thing!

My son’s basketball team in high school was fairly good. They won a few…and they lost a few.

But, they had been playing ...

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