Are your marketing pieces addressing each stage of the sales process?
Are you able to keep your prospects engaged?
Is your answer to either of these questions "no" or "not sure"?
If so, then you risk missing out on important opportunities. Opportunities to keep your name and product on your prospect's mind ... opportunities that build a relationship with him ... and opportunities which catch him when he's ready to learn more or buy.
As a medical copywriter & strategist, you get marketing copy which connects and engages with your customer -- whether he's a potential or an existing one. That is, copy which speaks to him directly in a way he understands ... copy that's informative content besides sales talk ... and copy with a call to action to guide him to take the next step with you.
Persuasive communication
Above all, helping medical and health companies with quality copywriting and content is what I love to do. My heart is in my research and writing to create the right communication that fits your marketing objective at each step of the sales process.
As a result, you get persuasive communication that inspires your prospect to take the next step -- to urge him to learn more, to connect with you, or to make a purchase.
Medical Background
With my extensive healthcare background, I can relate to your copywriting needs and challenges. For instance, medical details are technical and must be written in an easy-to-understand way, using everyday terminology to connect with your prospect's needs and desires. Also, you want to come across as a likable and trustable expert in your industry.
You'll have someone with real-life knowledge in the medical/health industry that "gets" it. In other words, I've worked with physicians, nurses, operating room and emergency room personnel, anesthesiologists, and surgeons of all types. I enjoy speaking with and interviewing these professionals to learn as much about your product as possible. Deep medical research is essential in effective marketing and writing.
Achieve Your Goals
My top priority is to help you achieve your goals.
I will work with you and your team to plan marketing strategies and to write your copy that fit your message. Your message should be consistent throughout all your marketing material, whether it's online, offline, or both. Repetition builds reputation.
There are a variety of ways I can assist in meeting those goals. These are Lead Generation email campaigns, Case Studies, Online Video Scripts, White Papers, Direct Mail, and Website Pages.
Deliver Your Value
I devote a sincere and genuine approach to each and every project ... no two are the same. Every company and every product has a unique story to uncover.
My daily goal is to enable you to expand your business with quality copywriting techniques and strategies. I'm always learning to bring you what works best in the industry.
You'll get persuasive copy that delivers your value quickly and powerfully to those decision-makers you want to connect with.
Contact me so we can set up a time to discuss what you're looking to accomplish in your marketing efforts.
Thanks for visiting!
Lisa Burger Medical/Health Copywriter business: 620-435-6923 cell: 620-326-1105 email: lisa@thelisaburger.com*The Dan Kennedy Copywriter for Info-Marketers Certification is awarded to professional copywriters who have successfully completed a course of study of preparation for such copywriting.
